Cusano, the
premium cigar brand that has been established in the US market for almost three
decades, is known for offering a wide variety of high-quality products at
highly competitive prices.
Its
creator, Michael Chiusano, an Italian-American born and raised in Brooklyn, New
York, doesn't fit the typical cigar maker mold. As he narrates in an interview
published by Cigar Aficionado in 2008[1],
he founded the company DomRey Cigar Inc., in Bradenton, Florida, obeying a
circumstantial impulse rather than a planned action.
The story
is interesting: after a trip to the Dominican Republic in 1995, Chiusano
brought home a handful of Dominican bandless cigars that he had enjoyed on his
trip. He made his own band of cigars with his finance company´s letterhead and
gave one to a cigar store owner in Salem, New Hampshire, who thought they were
great and said he would keep them all to sell at his business. The Cusano
brand, with which most cigars are identified, was born as a phonetic spelling
of his last name, because the original is pronounced very differently in
English.
Since then,
the brand has been recognized by experts and fans for its quality and flavor
and, especially, because the price-value ratio of these products is considered
to be one of the best in the market. Perhaps for this reason, most of its
clients are located in the segment of everyday smokers, rather than in that of
occasional smokers.
Since its
inception, the manufacture of the cigars was in charge of the manufacturer of
Davidoff in the Dominican Republic, Hendrik Kelner, whom Chiusano always
considered his mentor. After a brief period during which they opened their own
factory, also in the Dominican Republic, the brand was bought in 2009 by the
large Swiss company Oettinger Davidoff Group, who was looking to access new
distribution channels in the United States.
Michael
Chiusano remained at the helm of DomRey Inc. until February 2010, when he
announced his departure from the company and his decision to go it alone.
During 2014 and 2015, the brand remained inactive until, at the beginning of
2016, the Swiss manufacturer announced a reinvigoration plan, presented a new
product and announced others for the future.
Cusano
cigars are not only sold in more than 2,000 American stores, but also in
several European countries such as Germany, Finland, Denmark, the Netherlands,
and Romania, and even reach Mexico and Taiwan.
If you are
looking for a high-quality premium cigar at a great price, Cusano is a brand
worth considering. In our store we have available a wide variety of bundles you
can try. We invite you to do it.
